Co-creative Prototyping (3-5 Months)
Why It Matters: Creates agile spaces for experimentation where ideas are tested with human-centered design and rapid prototyping — before scaling.
Subcomponents: Human-Centered Design · Experimentation Framework(s) · Prototyping Lab
Department Touchpoints: R&D, Innovation, Product/Service Development.
Business Stage: Ideation, testing, iteration.